The proliferation of smartphones, social media, and instant messaging applications have given us the ability to immediately connect with anyone, anywhere, anytime. However, this same technology that aims to bring us closer, also tends to cause the opposite effect. As with any tool, the way it is used is what makes all the difference.
Many companies think embracing the latest technology is the best way to deliver valued care to customers, but the most valuable resource we can offer them continues to be a relationship based on authentic connection. As human beings, the feeling of belonging is one of our most basic needs and now that the feeling of isolation is more prevalent in society, it is imperative that we strive to connect with our clients on a more personal level. We are in a people-centered business and we must remember at all times that, although it is true that technology can be a support to improve our relationships, it can never replace them.
As proof of this, despite the fact that it is more common to interact with others through screens rather than face to face, studies reveal that the fact that someone picks up their cell phone in the middle of a face-to-face meeting universally causes a negative reaction linked to the feeling of being undervalued and unimportant.
While digital interaction can have a negative effect on our offline relationships, it is impractical to suggest that we abandon our phones and avoid the Internet, especially when it comes to real estate. Our clients want to be able to research what options are available to them, browse online listings , and when they are ready, be able to easily communicate with an agent. Whereas agents need to have access to useful tools to promote their businesses of capital smart city Islamabad and serve their clients.
So, currently plagued with digital tools , how can we maintain a meaningful relationship with customers? How does personal attention fit in? To build lasting relationships , leading real estate agents must employ both the latest technology and a high level of human contact with their clients. Here are 5 tips to help you achieve that balance.
1. Start a campaign to call or send letters to your customers
Successful agents like Property news look for ways to show their clients how much they value them. You can organize a campaign in which you call or send handwritten notes to customers with whom you normally communicate electronically. This technique is a way to show clients that their agent cared enough to spend extra time and special attention.
In the second part of this note you will find 4 more tactics with which you can add value to your business relationships.