Marketing training: how to keep your team up to date

One of the main secrets of successful companies is their investment in human capital. The teams that make them up are motivated and happy to collaborate with their work on a project that takes them into account.

One way to do this is through in-company training like they do in Capital Smart City . Do you think you may need a marketing training for your team? In this article I tell you why it is positive and which courses are the most important to keep up to date. Do not miss it!

What is an in-company marketing training and why does my team need it?

In-company training is a type of training that is carried out in the company’s own facilities. That is, instead of employees having to move to a certain course, in-company training is based on the fact that it is the teacher who moves to the company. A modality that is gaining more and more followers, probably due to its many advantages.

Why should you do an in-company marketing training for your team?

1. Personalized training adapted to the company

The fact that a teacher travels to the office is key to be able to offer a totally personalized training and oriented to the objectives of the company. The teacher will be in contact with the management team and can focus the content on the team’s goals.

2. Learning in a familiar and familiar environment

The students, being in an environment that they know and surrounded by their work colleagues, are in a family environment, so they will be able to better assimilate the agenda, can answer their questions more specifically, etc.

3. Comfort for attendees

It is likely that many components of your team do not form outside of work because they do not have time. With in-company training this does not happen, since a part of the working hours is usually dedicated to classes.

Types of in-company training

Digital marketing

To know all the concepts to work during the day to day of your team and make sure that you speak the same language (at least in regards to marketing issues), it is important to conduct an in-company training in digital marketing.

Thus, the teams will be able to deepen topics such as strategy, and the management team ensures that students know the terms of the objectives pursued in the company. How about?


The marketing team will be in contact with several tools and it is essential that you know the functionalities, strengths and weaknesses of the different tools with which you work:

  • Types of CMS: There are several types of CMS and it is important that the marketing team knows which one is best to use at all times.
  • Types of CRM: CRM is another essential tool in the daily life of marketers. It is interesting that they know the different types that exist.
  • Automation tools: HubSpot , Blue world city Marketing Cloud… Automation is key in the marketing of the future, and knowing the details is essential to ensure success in the coming years.

Specific Marketing Issues

There are some issues that are more specific but that are equally important, since it is vital to ensure that all the strategies with which the team will work are internalized by it.

In this way, the strategy will be executed correctly. Some of these topics are:

1. Corporate and content SEO

Mastering corporate SEO can make the company have not only the first position in search engines, but practically the first full page of Google results with its name.

On the other hand, content SEO seeks to connect with the reader, who, finally, seeks to be the final customer. Thanks to quality content and a good content strategy, such as inbound marketing , we manage to attract traffic in a subtle way showing interesting content to our target audience in order to generate a lead. But let’s leave this point for later!

2. User experience (UX)

The fact that the marketing team has a good in-company training in relation to the UX or user experience is a great advantage. The marketers will learn to put themselves in the user’s skin and look for more intuitive, simple, easy and strategic ways to locate the elements of a website to improve the customer experience.

In fact, Google is increasingly giving more importance to the user experience: well-optimized pages at the UX level will receive benefits in positioning in the following years, so this branch of marketing is emerging as one of the most prominent and of which you have to be more up to date. Don’t lose sight of her!

3. Inbound marketing

As I pointed out above, knowing how to offer quality content is the key to generating leads, and that is the number one objective of inbound marketing, which seeks to give visibility to the brand but in a subtle, non-intrusive way: it is the objective customer that is attracted to the brand.

The ins and outs of inbound marketing are quite complex, so it is vital to have a specialized agency . In addition, in terms of training , it is essential that the person who teaches the course is a specialist in inbound marketing.

4. Email marketing

Email marketing is a very powerful form of communication and it is essential that the team master it. From the creation of campaigns or the design of newsletters to the analysis of the results: a good email marketing strategy can be a great help with a high conversion rate.

5. Social Media

Social networks are another cornerstone in the daily life of any marketer. Although there is the figure of the community manager for the tasks of publication and contact with the followers, it is important to keep in mind that the strategy and planning, mainly of advertising campaigns, fall on the marketing team.

6. Web analytics

Having a web page and not analyzing the results is a serious mistake. In marketing it is essential to measure all the actions carried out and know what impact they have.

And on the website could not be less: number of visitors, percentage of new visits, average time on the page, most visited sections, best selling products, abandonment rate of the shopping cart …

7. Ecommerce

Knowing the secrets of ecommerce is not easy. It is important to be clear about the tools that are available to us and learn to manage the online store. No one better than marketing for it.

8. PPC

Although the content is worked to position in a natural way, advertising campaigns are the order of the day and it is almost inevitable to devote a part of the budget to payment campaigns to achieve short-term results.

From Social Ads to Google Ads: creating the advertising strategy in social networks or search engines is vitally important, and the marketing team must be able to carry it out.

9. Team management

For proper work in the company / agency, it is important that the staff is at ease and can feel good about what they are doing.

Thus, the importance of training more focused on working coaching and self-knowledge is vital, since we will ensure that our team works efficiently and comfortably. You can deepen this topic by reading this post , which talks about the correct management of the equipment.

In the following table we tell you what is the type of courses related to each of the professionals and their level of specificity with marketing:

Surely after reading this post you have just convinced yourself that your team needs in-company training in marketing.

And the world of communication, advertising and marketing itself are evolving by leaps and bounds and new tools or new methods to simplify tasks and optimize results appear every day. If this type of training is already done in your company, tell me in the comments section!